About Us

WOTZHOTCLOTHING is a premier fashion boutique, offering a curated selection of designer labels all in one place. Established in 2002, WOTZHOTCLOTHING has grown into a trusted destination for fashion enthusiasts, with a loyal clientele visiting regularly to explore the latest arrivals from renowned Australian and international designers.

The name WOTZHOTCLOTHING came from the phrase "WHAT'S HOT?"—a question founder Alex often received from friends and family seeking her fashion advice for upcoming events. Her passion for style and her intuitive sense for trends inspired her to launch WOTZHOTCLOTHING with a vision to empower women and bring high-end fashion to the suburbs. Since then, women from all backgrounds have enjoyed the personalized shopping experience Alex and her team offer, leaving the store feeling confident and looking their best.

In recent years, Alex has welcomed her daughter Helene into the business, bringing new energy to WOTZHOTCLOTHING and continuing the legacy of this family-run boutique. United by a shared passion for fashion, Alex and Helene are committed to delivering a unique shopping experience and style inspiration for every customer.

WOTZHOTCLOTHING has become a cornerstone in the fashion community, with an ever-evolving selection that keeps customers coming back. We look forward to styling you!

Boutique Location:

2/322 Homer St Earlwood NSW AUSTRALIA 2206